We live only to discover beauty.
All else is a form of waiting.
Quite simply, the HRA Group
has revolutionized the role of
Quite simply, the HRA Group has revolutionized the role of the Diamantaire. We are a marketing company with the most efficient and innovative distribution channels for origin-based diamonds.
In the market that is the 21st century, we believe a diamond company cannot rely solely on its manufacturing prowess to meet the challenges with which it is faced, but must innovate and remainMore
ahead of the curve with new cuts, new strategies and new brand concepts to bring diamonds from their primary, rough state to finished products for the market.
To do this, we have built a culture within our company that stands above the crowd and sees the future always on the horizon.
Crossworks Manufacturing is our comprehensive diamond manufacturing division. It was established in 2008 in response to the burgeoning demand for Canadian diamonds, and now comprises three state-of-the-art facilities in Sudbury, Ontario; Yellowknife, North West Territories; and Vancouver, British Columbia.
Diamonds: Pure and simple.
HRA Group produces among the world's very finest cut and polished loose diamonds. Our diamonds are produced through our manufacturing division, Crossworks Manufacturing, and sold loose, or as high-quality set jewellery through our HRA jewellery division.More
We are driven to fuse innovation with the fine, long-standing traditions of the diamond industry. The beauty of diamonds is ancient and enduring, but the landscape of the industry and its markets continue to shift. HRA is an intelligent, agile company ideally positioned to respond to these shifts. To market challenges and demands, we bring innovative solutions in product development and distribution that respect the traditions of the industry and give our customers a distinct competitive advantage. Original and clear-thinking conceptual work, superb branding, and marketing enable our clients to widen their markets, add new lines, refresh older ones, and add significant value for their customers.
Agility comes from more than 30 years of accumulated experience in creating finished diamonds and from an intimate understanding of each and every facet of the industry. HRA has six offices and operates five factories strategically located around the world manufacturing, distributing, and marketing diamonds. Beyond our experience and expertise, this comprehensive network enables us to provide our customers with access to some of the world's finest loose diamonds through durable relationships forged with the world's most pre-eminent suppliers of rough diamonds: DeBeers and Rio Tinto.
HRA has relentlessly pursued excellence in every aspect of its business - manufacturing, product innovation, pricing, and service - and is now re cognized globally as a leader in the industry. We know that real leadership incorporates clear vision, so our business practices are built on fairness and integrity: our manufacturing facilities use the most sophisticated technology available and promote local expertise. Knowing that the future is always just around the corner, we have invested in educational programmes in regions where we operate. HRA's hard-won and crystal clear reputation has made us the vendor of choice for many in the jewellery industry. We are your complete diamond company.
HRA Group was founded over
thirty years ago, in 1982, and
opened our North American
head office in
HRA Group was founded over thirty years ago, in 1982, and opened our North American head office in Vancouver, Canada. A year later we opened a distribution office in the United Sates, and by the end of the 1980s HRA had become a primary vendor to many U.S.-based diamond and jewellery retailers. With the discovery of Canadian diamonds, the Group established a polishing facility in Vancouver and a jewellery manufacturing division in 2000, significantly expanding our portfolio to finish and market Canadian diamonds.
In 2008 we established Crossworks Manufacturing and opened a cutting and polishing facility in Yellowknife, Northwest Territories; later that same year we were selected as the exclusive recipient of 10% of the production of the De Beers Canada (DTC) Victor Mine in Northern Ontario. To produce the rough diamonds from this supply, we opened a second Crossworks facility in Sudbury, Ontario.More
The Group continues to be acknowledged as a global leader in the industry: Most recently, in 2011, we were selected by Rio Tinto as an Authorized Partner for its Argyle Pink Diamonds, and named a Forevermark Diamantaire by De Beers.