News & Media

Forevermark Black Label Featured Online in Harper’s Bazaar
October 12, 2016 - Press

Vancouver, October 2016 — HRA Group is pleased to announce that red carpet Forevermark Black Label styles have been featured in Harper’s Bazaar.


Photo Credit: and BAZAAR Bridal

Photographer: @christianothstudio


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Forevermark Unveils the Forevermark Black Label Collection
October 12, 2016 - Press

Vancouver, October 2016 — Forevermark has unveiled The Forevermark Black Label Collection, a new generation of beautiful fancy shape diamond cuts creating an exceptional sparkle.


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HRA Group Announces the Launch of Forevermark in the UK and Ireland
July 12, 2015 - Press

London, July 2015 — HRA Group is pleased to announce the launch of Forevermark in the UK and Ireland as part of the global expansion of the brand.


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Forevermark Celebrates Sparkling Australian Launch
October 22, 2013 - Media

Forevermark, the diamond brand from the De Beers group of companies, last night celebrated their Australian launch with a glamorous soiree in Sydney. From today, Forevermark dia monds are available from authorised jewellers in Australia including Diamonds International, Musson and Percy Marks in the cities of Brisbane and Sydney.


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Crossworks and Chow Tai Fook Sign Supply and Licensing Agreement of Hearts and Arrows Ideal Square Cut Diamond
August 28, 2013 - Media

Crossworks and Chow Tai Fook, the world’s largest pure-play jeweller with a heritage of over 80 years, are pleased to announce that they have entered into a Long-Term Supply and Licensing Agreement for Crossworks’ patented hearts and arrows ideal cut square diamond.

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Crossworks Manufacturing Ltd. successfully renewed its status as DTC Sightholder and Rio Tinto Select Diamantaire
May 28, 2012 - Media
The new DTC Sightholder and Rio Tinto Select Diamantaire contracts have begun and the growth in supply continues to mark the HRA Group as the largest manufacturer of branded Canadian diamonds.
HRA Group has its patented Ideal² recognized as a new cut by the AGSL and Forevermark Diamond Institute.
May 28, 2012 - Press
The patented Ideal that exhibits the hearts and arrows pattern has been recognized as an official cut by both the AGSL and FDI. Working with the AGSL, the diamond is the only Ideal² Hearts and Arrows diamond in the world.
HRA Group launches Forevermark™ in Canada
May 28, 2012 - Company News

A majority of the Forevermark diamonds will originate from the De Beers Canada Snap Lake Mine in the NWT and the Victor Mine in Ontario, before being cut and polished by Vancouver-headquartered Crossworks Manufacturing Ltd. at its facilities in Sudbury, ON and Yellowknife, NWT.